Think twice before you drive in Wairarapa

As the warmth of spring envelops Wairarapa, it brings with it a season of gatherings, events, and festivities. This time of year encourages us to enjoy the outdoors and celebrate with friends and family. However, it’s crucial to remember that with the increase in social activities, the temptation to drink and drive can also rise.

In response to this seasonal trend, NZ Police, Waka Kotahi, and the Wairarapa Road Safety Council are launching a campaign throughout October and November to address the persistent issue of drink driving. This initiative aims to change behaviours and remind everyone of the serious consequences that can arise from making the wrong choice.

Holly Hullena, Projects Coordinator at Wairarapa Road Safety Council, highlights the broader implications of drink driving. "As the days get longer and warmer, we naturally want to celebrate more, but we must do so responsibly. Losing your license due to drink driving doesn’t just impact you; it can disrupt your job, your social life, and your family responsibilities. The community feels the ripple effects."

Hullena further stresses the importance of community involvement in shifting perceptions. "We need to see a cultural shift where drink driving is viewed with the same seriousness as drunk driving. With so many options available for a safe ride home, there’s no excuse. Let’s make this spring a time of positive change."

The campaign will include educational outreach and advertising, complemented by increased Police presence with vehicle checks and enforcement actions. The goal is to reinforce the message that drink driving endangers not just the driver, but everyone on the road.

"Spring is a time of renewal and change," Hullena adds. "Let’s use this season to renew our commitment to road safety and make responsible choices. We all have a role to play in keeping our roads safe."

For more information on how to protect yourself and others, visit nzta.govt.nz/drinking-dont-drive. Remember, there's more at stake than just your license.